Language.
The first key convention that tells the audience this is an advert is the CR7 sign. Hovering around the middle of the picture. The slogan right below the key convention which tells us this is an advert is 'THE EXPLOSIVE MERCURIAL IX PRESENTED BY CR7'. Through this we can also infer that the explosion is in the mercurial IX which can also be said as this brand is where all of the attention should lie , not only competing against but clearly declaring victory. Another reason on why this is a strong advert and attracts people to purchase a CR7 product is that Cristiano Ronaldo Dos Santos Aveiro. The background of the advert is really dark which can tell us that Cristiano is the main focus to attract purchases , another good point is that ronaldo is such a well-known figure that his full name mus'nt be mentioned for someone to recognise this superstar.
Institution.
The major institution for this brand would be Nike Mercurial. A clothing company that recently began selling electronics that help you progress in your sporting career. The company is worth $10.2 billion. The company was first established in January 25th 1964, but it was not called nike until may 30th 1971 after it was called blue ribbon sports.
Audience.
The official target for CR7 was not found but, my educated guess would be football players as CR7 sells football clothing it would attract players of the sport and fans of the superstar himself Cristiano Ronaldo Dos Santos Aveiro.
Representation.
The representation is the famous superstar known worldwide as the second most expensive player on the planet from sportin lisbon to manchester united to real madrid who is the second most expensive player on the planet after gareth bale which is worth £85 million , with ronaldo coming just after worth £81 million.
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